O uso da informação turística nos hotéis em Parintins como ferramenta estratégica no desenvolvimento da qualidade dos serviços

Abstract

This study has as its theme The use of tourist information in hotels in Parintins as Strategic tool in the development of service quality. The general analysis of this Research is to investigate how hotels use the tourist information service about the city of Parintins. The type of research used was bibliographic and exploratory; The nature of this Research is qualitative and quantitative. As method of approach the inductive was applied; and Method of the case study. The techniques employed were descriptive and The field research, having as a data collection instrument the structured interview Applied to tourists, managers and attendants in three hotels in the city. Thus, the Need to use good tourist information services, which Of treatment available by hotel chains with the aim of developing and extending the Tourism products available in the current market.