Representações linguístico-discursivas em texto midiático no contexto político do Brasil

Abstract

This article presents the analysis of visual representations as a central element of intertextuality in the publications of media magazines and discusses how discourses, even if permeated by metaphors, contribute to the construction of social representations and identities. The methodology is qualitative in descriptive and interpretive style and the analysis focuses on a corpus consisting of texts selected from publications published by the newspaper "ACapa", whose peculiar characteristic is to present the news in title, written text and image in a first and only page. For the study, the assumptions of the Critical Discourse Analysis (ADC), (FAIRCLOUGH, 1996, 2003), the Social Actors Theory (van LEEUWEN, 1997) and the Social Semiotics (KRESS, 2010) the concepts of metaphor (LAKOFF AND JOHNSON, 2002). The results show that the analyzed texts carry ideological marks that disseminate relations of power and belief, both of the producers of the text and of the followers of the newspaper on the web and in social networks. According to the analysis, the text exposes conceptual representations through metaphors evidenced in the semiotic resources used by the author. In the first text, one finds the figure of the Brazilian map placed in the bottom of a frying pan, alluding negatively to the usual expression "we are fried" as the expected result after the impeachment of the president; in the second text, the attention is drawn to the country's economic situation, indicating that the continued dollar valuation has affected the lives of middle-class families. Both texts show attributes that indicate a society marked by the socio-political and economic context of the country and that the popular manifestations contributed in part to widen the divisions among the Brazilian population. Keywords: Visual representation; Semiotics; Communication.